The need of influencers (Vlogging / Видеоблог) (EN / BG)
The need of influencers in the Seventh-day Adventist church and vlogging. Presentation by Pedro Torres, Communications director at the Franco-Belgian Union of Conferences of the Seventh-day Adventist Church, during the Media Academy held at Varna, Bulgaria, organised by the Bulgarian Union of the Seventh-day Adventist Church.
This video is a workshop leading youth and adults to the need of becoming influencer in social media to serve God, the church and to reach out different audiences with a singular message through individual filters.
The workshop starts with some statistics regarding Bulgaria to show which are the best platforms to distribute content.
The second step is to understand the need of many individual micro-influencers to reach a wide range of audiences, which is impossible using only general/mainstream medias or strategies in evangelism.
The third stage of the workshop are some counsels to improve blogging and any other initiative (videoblogging), giving preference to the content, as well as some inspirational sources to create content.
Watch the presentation here, with simultaneous translation from English into Bulgarian.
Медийна Академия 2019. https://media.adventist.bg/