How to transform local church event in news (4)

In the last posts I started with a list of four “sins” we commit when planning and communicating at local church level (if not more levels): A planification of activities centered in our needs or “according” to our internal “standards”. Lack of Communications department or responsible. Lack of coordination of activities between all the departments … Sigue leyendo How to transform local church event in news (4)

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Glocal: global or local communications?

Oftenly I am asked about the inconvenience of going on-line, specially in social media, since the audience is very widespread. And when I receive this kind of question I usually respond quite the same. Communications it is not ONLY about Social Media or going on-line exclusively. This is just a part of it, even not … Sigue leyendo Glocal: global or local communications?